Zeitgeist

Crypto, Online Community

Zeitgeist, an underground community of entrepreneurs and talented builders working together on projects to take the crypto space forward. This collective is working deeply on Ethereum and wanted to establish a brand to their movement. I worked with their team to analyze the current crypto space and build brand foundations unique to their community; including mood, tone, logo, color system, and asset directions.

FUTURISTIC - NEO NOIR - GRUNGE

Zeitgeist embodies the underground speakeasy essence, virtually creating a space of future-thinkers that come together under the secret neon glow of the web. Similar to how Bored Ape Yacht Club creates a fictional place, Zeitgeist does the same, but with a higher-end Neo-noir nod.