Grüns

I lead the refresh of Grüns packaging, as Creative Director, to be retail-ready beyond their current DTC platform. The brief was to ensure that we could optimize them to be retail-ready and ensure that performance on-shelf was taken into account with the design they needed to move into. We brought vibrant energy, appetite appeal, and clear communication hierarchy to the new pack to meet these goals.

Hear more from me in my feature on this brand and packaging refresh with the DIELINE here.