IF/THEN*

New to World Brand Build

IF/THEN is a new to world shoe brand created to compete with the likes of Allbirds. This project underwent strategy, naming, brand identity, packaging, and activation work that truly allowed for us to create a story unique to its founders and consumers. Internally, we deemed the creative north star "dad punk." This is one of my favorite creative projects to date! They are slowly but surely building their presence online.