Mike’s Harder

Brand Product Extension

Mike’s Harder came to us seeking help designing a fresh can for a new line of canned beverages that were inspired by “what happens after dark.” This line was based around flavors focused on cocktails. We built this extension to honor their core branding while also differentiating it as a “harder” aka, more alcoholic line of their brand. We utilized elements such as a black brick background and neon to inspire a late night dive bar feel to the packs.