Feel Good Foods

Brand Refresh

Creative Director on Feel Good Foods. They came to us seeking a rebrand and to open their horizons to new consumers. They current brand had no brand recognition and was struggling to connect to consumers outside of the traditional gluten-free space. We overhauled their brand identity to tie to the vibrant personality of their founder and reflect that joy for food on pack. Shelf-standout increased drastically with the rebrand, utilizing a bright sunny yellow, bold flavor colors and minimal, billboarding photography. This rebrand re-invigorated their large portfolio and bettered partnerships with retailers such as Whole Foods.