Smarty
Pants

Brand Refresh

Smartypants is a client that I've been the CD on from the start of their project. They hired us to help refresh their packaging after having attempted refreshes over the past several years with low to no sales increase. Our goal was to help increase brand awareness, standout on shelf, and increase sales and retention rates. Our refreshed designs have led to greatly out-performing all past packaging designs in testing and exciting new partnerships with retailers such as Walmart. This was also a large packaging architecture solve that led to much better cohesion across their very large portfolio of products.