New Brew

Brand Refresh

New Brew was a green brand with a very new concept of a beverage product (kratom and kava infused.) Amongst the wildly saturated market of adaptogenic drinks, New Brew wanted to compete, but knew that adoption would be a long game and wanted to set themselves up for success at the forefront. We developed new packaging for them that signaled clearly to the consumer what they would be getting in terms of effects and the natural roots of this drink. New Brew has seen fast growth across niche and independent grocers in the U.S.